The Essentials Tools for Rebranding the Nigerian Primary and Secondary School Teacher

Abstract

The paper examined the image of the Nigerian teacher and the teaching profession. Existing literature show that teachers and the teaching profession in the country have poor public image and low status. The factors contributing to this poor image and low status were discussed. These include inadequate knowledge of the subject matter, ineffective pedagogic and administrative practices, negative attitude, unethical professional behavior, poor teacher/pupil relationship, and poor relationship with the family and community. The paper called for rebranding to recover the teachers' and teaching profession's lost glory and to project a better image. Among the tools discussed as essential for the rebranding are the processes of recruitment, review of teacher training program, the establishment of professional and ethical standards, the mass media, information technology as well as the effective monitoring and evaluation of teachers.