An Appraisal Of the Relationship Between Consumerism and Housing Delivery in Jos Metropolis

Abstract

Consumerism is defined as a program to promote consumer interest as it relates to continuous consumption of goods. This research work aimed at appraising the relationship between consumerism and housing delivery in Jos metropolis by looking at the consumption rate of houses by capable consumers and the extent to which the construction industry responds to this demand by supplying houses. A purposive sampling method was used to select the class of construction firms and Estate management firms for the questionnaires administration. All firms were located within Jos metropolis and had wide practical experience/knowledge. The data analysis tools used for analysis includes the Chi-Square method of analysis, percentage score method of analysis, correlation analysis and hypothetical framework. The study indicated that Consumerism is advantageous to the construction industry depending on quite a lot of factors which includes; personal interest of a consumer, location of house, infrastructural amenities within, quality of house/service, available funds, class/style of houses and available security. High income earners consume houses the most at a rate of 64.7%. This research also indicated that the house type consumed through sale the most are residential houses due to the nature of Jos metropolis at a frequency rate of 64.7%