The Media and the Fight against Cancer: A Critical Perspective

Abstract

The rate of cancer deaths worldwide is alarming. The threatening impact of the disease and the pain it causes victims and their families makes it more worrisome. This is why the researcher undertook a qualitative study on “The Media and the Fight against Cancer: A Critical Perspective.” With the aid of the media dependency theoretical framework, the study took a critical analysis of the role of the media in tackling cancer. While frowning at unnecessary media hype about cancer for pecuniary reasons, the study discovered that creation of awareness as well as preventive rather than curative measures could help nip the disease in the bud. It, however, recommended media campaigns, proper dieting, exercise and synergy as possible ways of fighting the scourge of cancer in the world.