The Intersection of Communication in Igwebuike and Trado-Rural Media: A Critical Evaluation

Abstract

Before the coming of the colonialists to Africa, Africans had their organised system of communication known as trado-rural media which was anchored on oramedia. This enabled the people to communicate with each other and transmit vital information within the community. Based on this, the researcher embarked on a study titled: “The Intersection of Communication in Igwebuike and Trado-Rural Media: A Critical Evaluation.” Using the qualitative method of study to ascertain the matter, the study discovered that active listening, complementarity and shared values constituted folk media in rural Africa. It also found that directives, news and advertising as well as idiophones, membranophones and aerophones constitute the content and forms of Igwebuike communication in Igbo culture. The study recommended restoring group communication, upholding cultural heritage and media literacy as panacea. It concluded that the intersection of Igwebuike-communication and trado-rural media are crucial for effective communication beyond the Igbo Nation.