Browsing by Author "Ashiekpe James Aondowase"

Now showing 1 - 3 of 3

Influence Of Stereotyped Portrayals of Women in Nigerian Electronic Media Advertisements on Perception of Women in Nigeria
(Journal of Communication and Media Research, 2023-04) Ashiekpe James Aondowase; Mwansat Satkyes Samuel
This study examined perception of stereotypical portrayal of women in electronic media advertisements against the backdrop of cultural orientation values in Nigeria. Anchored on Bandura's social cognitive theory, the broad objective was to find out how stereotyped portrayals of women in electronic media advertisements affect the perception of women in Nigeria. Survey was employed as the research design and a sample of 281 respondents drawn via social media posts and email invitations using the Qualtrics survey software. Findings show that though advertising is still a key force in shaping perceptions, stereotyped portrayals are not solely responsible for the perception and stereotypes of women in Nigeria. Also, underlying cultural orientation values aid women’s stereotypical portrayal in electronic media advertisements and foist a perception of reduction and idealization of women. Further findings show that cultural orientation values of Nigerians affect perceptions and enable discrimination against women than stereotypical portrayals in advertisements. The study concludes that in the absence of stereotypical portrayals, negative perceptions and stereotyping of women will persist due to cultural orientations. However, advertising still contributes in the fuel that propels stereotyping of women in Nigeria notwithstanding the significant improvements in role portrayals in electronic media advertisements.
Sentiment Analysis of Social Media Posts on Nigerian Government’s Image and Reputation in a Period of Economic Strain and Social Distrust
(Journal of Communication and Media Research, 2025-04) Ashiekpe James Aondowase
This study leverages social media sentiment analysis to evaluate public opinion on the Nigerian government's image and reputation during a period of economic strain and heightened social distrust. Anchored in Social Identity Theory, the research aims to understand how the public perceives the government's image by analyzing social media sentiments within the context of ongoing economic challenges. Sentiment analysis, the core research design, was used to examine social media data, revealing prevailing attitudes and key issues related to government actions and policies. The findings indicate a predominantly negative sentiment toward the government, primarily driven by dissatisfaction with economic performance, rising living costs, and widespread hardship. However, the analysis also uncovered pockets of support for certain government policy reforms and initiatives aimed at addressing the crises. The study concludes that in today's digital era, AI-driven tools like sentiment analysis and opinion mining are crucial for monitoring and interpreting public sentiment toward the government and its policies. It recommends that the Nigerian government adopt these technologies to better understand and respond to citizen concerns, particularly in the face of socioeconomic challenges. Additionally, the study suggests real-time sentiment analysis for effective government reputation management, proactive engagement with public concerns to rebuild trust, tailored communication strategies for different social groups, and the implementation of fact-checking initiatives to promptly address misinformation and counteract negative sentiment
Traditional Communication systems among the Tiv People of Benue State of Nigeria: Successes, Challenges and Prospects
(Journal of Media & Communication Studies, 2014-04) Udende Patrick; Ashiekpe James Aondowase; Iorkase Sylvester
The paper gives an overview of the traditional systems of communication and different modes of information dissemination among the Tiv people of Benue State of Nigeria. Anchored on the Source-Message-Channel- Receiver (S-M-C-R) model, the paper underscores the usefulness of the systems as means of communication. This is predicated on the fact that the Tiv traditional society can better be informed if its traditions and customs are exploited properly and scientifically. The paper asserts that Tiv traditional systems of communication and mechanisms of information dissemination is still relevant and often play a vital role in mobilizing the people especially at the grass root level for social, economic and political empowerment. Contending that the traditional communicators, institutions and symbols are the only source of information in rural areas the paper also tries to impress that these can berevitalized and upgraded for enhanced information flow.