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- The Faculty of Agricultural Sciences, Focuses on research and publications related to crop science, animal science, soil science, agricultural economics, and extension services that promote sustainable food production and rural development.
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Analysis of The Effects of Social Media Sexting on Adolescents and Youths Sexual Behaviours and Attitudes Towards Sexuality in Nigeria
(International Journal of Innovative Research and Advanced Studies (IJIRAS), 2017-01) Ashiekpe, James Aondowase; Ugande, Gabriel Bundekaan
This paper analyses the effects of social media sexting on the social behaviours of Nigerian adolescents and youths, and their attitudes towards sexuality. Premised on the tenets of the uses and gratifications and social learning theories, the paper observes that Nigerian adolescents and youths use social media for several needs gratifications and learn from their social media experiences. The paper observes that Nigerian adolescents and youths also engage in sexting, a phenomenon which emerged as a social media trend. Analysis from available literature shows that there are risks associated with social media use, among which sexting is the most pervasive. As the literature on sexting has shown and all internet especially youths and adolescents users are susceptible and vulnerable to becoming sexting victims. The paper shows the various ways through which sexting affects the sexual orientations and behaviours of adolescents and youths, as well as their attitudes towards sexuality, noting desensitization, teasing, taunting, shame, ridicule, humiliation, embarrassment, harassment, divorce, job loss or suicide the key consequences of sexting. Conclusion of the paper is that besides sexually corrupting the budding minds, sexting is altering and forcing the long cherished values of confidentiality and intimacy in relationships, marital fidelity, family bond and morality to speedily wane. Influence Of Stereotyped Portrayals of Women in Nigerian Electronic Media Advertisements on Perception of Women in Nigeria Journal of Communication and Media Research Analysis of the Effects of Social Media Sexting on Adolescents and Youths Sexual Behaviours and Attitudes Towards Sexuality in Nigeria
Influence Of Stereotyped Portrayals of Women in Nigerian Electronic Media Advertisements on Perception of Women in Nigeria
(Journal of Communication and Media Research, 2023-04) Ashiekpe James Aondowase; Mwansat Satkyes Samuel
This study examined perception of stereotypical portrayal of women in electronic media advertisements against the backdrop of cultural orientation values in Nigeria. Anchored on Bandura's social cognitive theory, the broad objective was to find out how stereotyped portrayals of women in electronic media advertisements affect the perception of women in Nigeria. Survey was employed as the research design and a sample of 281 respondents drawn via social media posts and email invitations using the Qualtrics survey software. Findings show that though advertising is still a key force in shaping perceptions, stereotyped portrayals are not solely responsible for the perception and stereotypes of women in Nigeria. Also, underlying cultural orientation values aid women’s stereotypical portrayal in electronic media advertisements and foist a perception of reduction and idealization of women. Further findings show that cultural orientation values of Nigerians affect perceptions and enable discrimination against women than stereotypical portrayals in advertisements. The study concludes that in the absence of stereotypical portrayals, negative perceptions and stereotyping of women will persist due to cultural orientations. However, advertising still contributes in the fuel that propels stereotyping of women in Nigeria notwithstanding the significant improvements in role portrayals in electronic media advertisements.
Influence of Elite Journalism Practice on Socio-economic and Political Transformations of Society: An Analysis of The Times of London as a Global Elite Newspaper
(Jos Journal of Media & Communication Studies, 2014-09) Ashiekpe, James Aondowase; Francis, Sunday Leman
An Analysis of Daily Trust and Leadership Newspapers Coverage of the Fulani Herdsmen Attacks in Benue State, 2013/2014
(Journal of Media & Communication Studies, 2014-04) Ashiekpe, James Aondowase; Kingdom, Dike
This study analyses the extent of coverage of the Fulani herdsmen attacks on Benue communities between September 2013 and April 2014 by Daily Trust and Leadership newspapers from the backdrop of the potential impact of the frames used on public perception and understanding of the crisis. Content analysis was employed as the research design with coding sheets as instrument for data collection. A total of 29 editions of the two papers and 78 news, features and editorials on the attacks were sampled and analysed. The study found that both Daily Trust and Leadership significantly covered the crisis even though they were divergent in the use of frames. The study found also, that government officials, officials of security agencies, leaders of groups, eyewitnesses and victims of the herdsmen attacks were the dominant sources quoted in the stories on the attacks by the two newspapers, with variation in extent of usage. The human interest, conflict, morality, economic, attribution of responsibility and level of responsibility frames dominantly used in framing of the stories on the attacks. Based on the empirical evidence, the study by way of scholarly exegesis concluded that both papers were influenced by the political, economic and religious interests or ideologies of their ownership in the coverage of the crisis. The study submits that this scenario portends danger to public perception and understanding of the crisis and thus recommends that; the mass media should deal with crisis in such a way as to produce the best possible and least violent outcomes for all the parties concerned through the nature of coverage. Provision of much information as possible about the roots of the problem to encourage a rational public debate concerning the various options for ending the crisis amongst other strategies was also recommended.
Relationship between Media Literacy and DeepFakes Recognition on Health Information Seeking Behaviour of Youths in Benue and Plateau States
(Nsukka Journal of Communication Studies (NJCS), 2026) Ashiekpe, James Aondowase; Chile, Mabel Mngohol
This study examined the relationship between media literacy and deepfake recognition among youths in Benue and Plateau States given that youth in Nigeria increasingly rely on onlineplatforms for health-related information. The broad objective was to find out how media literacy and deepfake recognition influence the health information-seeking behaviours of youths in Benue and Plateau States. Anchored on the Elaboration Likelihood Model and Media Literacy Theory, the research adopted survey as research design and collected data from 394 respondents. Data were analysed using descriptive and inferential statistics. Findings revealed that one-third of youths in Benue and Plateau States demonstrated strong media literacy skills by critically evaluating online health information, while a significant proportion engaged passively, consuming or sharing content without verification. Further findings show that only about one-fifth of the sampled respondents could reliably detect deepfakes, with the majority struggling to identify manipulated content, highlighting their vulnerability to health misinformation. The findings also show a strong positive relationship between higher levels of media literacy and the ability to recognise deepfakes, with over half of media-literate youths successfully identifying manipulated content compared to just 12.2% of those with low literacy. The study also reveals the recognition of deepfakes as influencing health information seeking behaviours, though unevenly with some respondents becoming more critical in verification, while others resorted to avoidance or offline reliance. The study thus concludes that strengthening media literacy among Nigerian youths is essential for empowering them tonavigate deepfakes and build resilient, evidence-based health information-seeking behaviours.