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- The Faculty of Agricultural Sciences, Focuses on research and publications related to crop science, animal science, soil science, agricultural economics, and extension services that promote sustainable food production and rural development.
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Assessment of the Influence of Broadcast Media Decision-Making Determinants on News Content Selection and Public Opinion Formation in Nigeria
(Journal of Contempolary Communication, 2014-05) Ugande, Gabriel Bundekaan; Ashiekpe, James Aondowase
The paper assessed the influence of broadcast media decision-making determinants on news content selection and public opinion formation in Nigeria. This was aimed at ascertaining the salient factors that influence and shape broadcast news content in Nigeria besides the journalistic criteria, finding out the reasons permeating the influence of the factors during the news selection process, and how such influences affect Nigerians' perceptions of the broadcast media and opinion regarding issues reported as well as influence of such perception on public opinion formation and democratic participation in Nigeria. Survey was employed as the research methodology with questionnaire as the instrument. The findings show that ownership interest, organizational orientation, personal biases of the reporters, commercial interests of the stations, sensitivity to the culture of media audiences, relationship with news sources, and the event itself are the factors that influence news content selection decision-making other than the journalistic criteria. Further findings reveal that news selection, the broadcast media news content selection decision-making, is a complex process that takes into account an array of factors ranging from partisan affiliation of ownership, business interest of the media organisations, personal interests of reporters, poor remuneration and welfare amongst others, The study also found that as a result of the interplay of the determinants, the audiences have different views of public issues in Nigeria and their opinions regarding the state of affairs also differ Based On the findings, the study concludes that the Nigerian broadcast[ media need re-orientation. As a result. enhanced monitoring and regulation by the NBC amongst others are recommended by rh e study.
Traditional Communication systems among the Tiv People of Benue State of Nigeria: Successes, Challenges and Prospects
(Journal of Media & Communication Studies, 2014-04) Udende Patrick; Ashiekpe James Aondowase; Iorkase Sylvester
The paper gives an overview of the traditional systems of communication and different modes of information dissemination among the Tiv people of Benue State of Nigeria. Anchored on the Source-Message-Channel- Receiver (S-M-C-R) model, the paper underscores the usefulness of the systems as means of communication. This is predicated on the fact that the Tiv traditional society can better be informed if its traditions and customs are exploited properly and scientifically. The paper asserts that Tiv traditional systems of communication and mechanisms of information dissemination is still relevant and often play a vital role in mobilizing the people especially at the grass root level for social, economic and political empowerment. Contending that the traditional communicators, institutions and symbols are the only source of information in rural areas the paper also tries to impress that these can berevitalized and upgraded for enhanced information flow.
Analysis of The Effects of Social Media Sexting on Adolescents and Youths Sexual Behaviours and Attitudes Towards Sexuality in Nigeria
(International Journal of Innovative Research and Advanced Studies (IJIRAS), 2017-01) Ashiekpe, James Aondowase; Ugande, Gabriel Bundekaan
This paper analyses the effects of social media sexting on the social behaviours of Nigerian adolescents and youths, and their attitudes towards sexuality. Premised on the tenets of the uses and gratifications and social learning theories, the paper observes that Nigerian adolescents and youths use social media for several needs gratifications and learn from their social media experiences. The paper observes that Nigerian adolescents and youths also engage in sexting, a phenomenon which emerged as a social media trend. Analysis from available literature shows that there are risks associated with social media use, among which sexting is the most pervasive. As the literature on sexting has shown and all internet especially youths and adolescents users are susceptible and vulnerable to becoming sexting victims. The paper shows the various ways through which sexting affects the sexual orientations and behaviours of adolescents and youths, as well as their attitudes towards sexuality, noting desensitization, teasing, taunting, shame, ridicule, humiliation, embarrassment, harassment, divorce, job loss or suicide the key consequences of sexting. Conclusion of the paper is that besides sexually corrupting the budding minds, sexting is altering and forcing the long cherished values of confidentiality and intimacy in relationships, marital fidelity, family bond and morality to speedily wane. Influence Of Stereotyped Portrayals of Women in Nigerian Electronic Media Advertisements on Perception of Women in Nigeria Journal of Communication and Media Research Analysis of the Effects of Social Media Sexting on Adolescents and Youths Sexual Behaviours and Attitudes Towards Sexuality in Nigeria
Influence Of Stereotyped Portrayals of Women in Nigerian Electronic Media Advertisements on Perception of Women in Nigeria
(Journal of Communication and Media Research, 2023-04) Ashiekpe James Aondowase; Mwansat Satkyes Samuel
This study examined perception of stereotypical portrayal of women in electronic media advertisements against the backdrop of cultural orientation values in Nigeria. Anchored on Bandura's social cognitive theory, the broad objective was to find out how stereotyped portrayals of women in electronic media advertisements affect the perception of women in Nigeria. Survey was employed as the research design and a sample of 281 respondents drawn via social media posts and email invitations using the Qualtrics survey software. Findings show that though advertising is still a key force in shaping perceptions, stereotyped portrayals are not solely responsible for the perception and stereotypes of women in Nigeria. Also, underlying cultural orientation values aid women’s stereotypical portrayal in electronic media advertisements and foist a perception of reduction and idealization of women. Further findings show that cultural orientation values of Nigerians affect perceptions and enable discrimination against women than stereotypical portrayals in advertisements. The study concludes that in the absence of stereotypical portrayals, negative perceptions and stereotyping of women will persist due to cultural orientations. However, advertising still contributes in the fuel that propels stereotyping of women in Nigeria notwithstanding the significant improvements in role portrayals in electronic media advertisements.
Influence of Elite Journalism Practice on Socio-economic and Political Transformations of Society: An Analysis of The Times of London as a Global Elite Newspaper
(Jos Journal of Media & Communication Studies, 2014-09) Ashiekpe, James Aondowase; Francis, Sunday Leman