Faculty of Arts

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    Traditional Communication System Among the TIV People of Benue State of Nigeria :Successe, Challenges and Prospects
    (Journal 0f Media & Communication Studies, 2014-04) Udende,Patrick; Ashiekpe,James Aondowase; Iorkase,Sylvester
    Abstract The paper gives an overview of the traditional systems of communication and different modes of information dissemination among the Tiv people of Benue State of Nigeria. Anchored on the Source-Message-Channel- Receiver (S-M-C-R) model, the paper underscores the usefulness of the systems as means of communication. This is predicated on the fact that the Tiv traditional society can better be informed if its traditions and customs are exploited properly and scientifically. The paper asserts that Tiv traditional systems of communication and mechanisms of information dissemination is still relevant and often play a vital role in mobilizing the people especially at the grass root level for social, economic and political empowerment. Contending that the traditional communicators, institutions and symbols are the only source of information in rural areas the paper also tries to impress that these can be revitalized and upgraded for enhanced information flow.
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    History, Gender, Sexuality and Women’s Development in the Global South: The Case of Nigeria
    (LWATI: A Journal of Contemporary Research, 2012) Lazarus Luka Maigoro
    The global South-Africa in general and Nigeria in particular, is a continent grappling with forces which are anti-development, yet the continent is yearning for development at all levels of human endeavour. Some of these forces are the issue of gender, sexuality, women development, affirmative action, and gender mainstreaming. The way and manner these concepts are interpreted or perceived are rather inimical to the development of the global south and Nigeria in particular. This write up x-rays these phenomena and how this perception in the global south has become an issue of concern globally in the 21st century.
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    ASSESSMENT OF THE INFLUENCE OF BROADCAST MEDIA DECISION-MAKING DETERMINANTS ON NEWS CONTENT SELECTION AND PUBLIC OPINION FORMATION IN NIGERIA
    (Journal of Contemporary Communication, 2014-05) James Aondowase Ashiekpe
    The paper assessed the influence of broadcast media decision-making determinants on news content selection and public opinion formation in Nigeria. This was aimed at ascertaining the salientfactors that influence and shape broadcast news content in Nigeria besides the journalistic criteria, finding out the reasons permeating the influence ofthe factors during the news selection process, and how such influences affect Nigerians' perceptions of the broadcast media and opinion regarding issues reported as well as influence of such perception on public opinion formation and democratic participation in Nigeria. Survey was employed as the research methodology with questionnaire as the instrument. The findings show that ownership interest, organizational orientation, personal biases of the reporters, commercial interests of the stations, sensitivity to the culture ofmedia audiences, relationship with news sources, and the event itselfare the factors that influence news content selection decision-making other than the journalistic criteria. Furtherfindings reveal that news selection, the broadcast media news content selection decision-making, is acomplex process that takes into account an array of factors ranging from partisan affiliation of ownership, business interest ofthe media organisations, personal interests ofreporters, poor remuneration and welfare amongst others. The study also found that as a result of the interplay ofthe determinants, the audiences have different views ofpublic issues in Nigeria and their opinions regarding the state ofaffairs also differ. Based on the findings, the study concludes that the Nigerian broadcast media need re-orientation. As a result, enhanced monitoring and regulation bythe NBC amongst others are recommended by the study.
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    The Aesthetics Of Space As A Design Element In Stage Production: A Case Study of Esiaba Irobi’s Cemetery Road Production.
    (Arts and Design Studies, 2014) Daniel Chorbe Ayuba
    Dramatic plays of several scenes have been the concern of many directors, designers and producers of stage plays. The concern has been in finding the proper performance space and to also gain an aesthetic representation of varying scenes especially of different locale on the limited space- the stage in theatrical performances. Attention has been turned to revolving stage which has not proven helpful as productions are held to ransom for either mechanical or electrical faults. This research paper presents an aesthetic dimension that is economical and useful in educational theatre. The study examines the concept of stage construction in relation to space and in the process further asks the question as to whether space is a pre-requisite to construction and aesthetics. The examination of the case study in relation to theories and models related to the issues in discuss, space have proven to be an essential element of aesthetics, yet depending on our appreciation of its aesthetic contents to really come alive. Relevant solutions were raised to tackle some problems in stage construction and embellishments.
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    An Analysis of Daily Trust and Leadership Newspapers Coverage of the Fulani Herdsmen Attacks in Benue State, 2013/2014
    (Journal of Media & Communication Studies, 2014-04) James Aondowase Ashiekpe; Dike Kingdom
    This study analyses the extent of coverage of the Fulani herdsmen attacks on Benue communities between September 2013 and April 2014 by _Daily Trust_ and _Leadership_ newspapers from the backdrop of the potential impact of the frames used on public perception and understanding of the crisis. Content analysis was employed as the research design with coding sheets as instrument for data collection. A total of 29 editions of the two papers and 78 news, features and editorials on the attacks were sampled and analysed. The study found that both _Daily Trust_ and _Leadership_ significantly covered the crisis even though they were divergent in the use of frames. The study found also, that government officials, officials of security agencies, leaders of groups, eyewitnesses and victims of the herdsmen attacks were the dominant sources quoted in the stories on the attacks by the two newspapers, with variation in extent of usage. The human interest, conflict, morality, economic, attribution of responsibility and level of responsibility frames dominantly used in framing of the stories on the attacks. Based on the empirical evidence, the study by way of scholarly exegesis concluded that both papers were influenced by the political, economic and religious interests or ideologies of their ownership in the coverage of the crisis. The study submits that this scenario portends danger to public perception and understanding of the crisis and thus recommends that; the mass media should deal with crisis in such a way as to produce the best possible and least violent outcomes for all the parties concerned through the nature of coverage. Provision of much information as possible about the roots of the problem to encourage a rational public debate concerning the various options for ending the crisis amongst other strategies was also recommended.
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    Assessment of the Influence of Broadcast Media Decision-Making Determinants on News Content Selection and Public Opinion Formation in Nigeria
    (Journal of Contemporary Communication, 2014) Dr. Gabriel Bundekaan Ugande
    The paper assessed the influence of broadcast media decision-making determinants on news content selection and public opinion formation in Nigeria. This was aimed at ascertaining the salientfactors that influence and shape broadcast news content in Nigeria besides the journalistic criteria, finding out the reasons permeating the influence ofthe factors during the news selection process, and how such influences affect Nigerians' perceptions of the broadcast media and opinion regarding issues reported as well as influence of such perception on public opinion formation and democratic participation in Nigeria. Survey was employed as the research methodology with questionnaire as the instrument. The findings show that ownership interest, organizational orientation, personal biases of the reporters, commercial interests of the stations, sensitivity to the culture ofmedia audiences, relationship with news sources, and the event itselfare the factors that influence news content selection decision-making other than the journalistic criteria. Furtherfindings reveal that news selection, the broadcast media news content selection decision-making, is acomplex process that takes into account an array of factors ranging from partisan affiliation of ownership, business interest ofthe media organisations, personal interests ofreporters, poor remuneration and welfare amongst others. The study also found that as a result of the interplay ofthe determinants, the audiences have different views ofpublic issues in Nigeria and their opinions regarding the state ofaffairs also differ. Based on the findings, the study concludes that the Nigerian broadcast media need re-orientation. As a result, enhanced monitoring and regulation bythe NBC amongst others are recommended by the study.
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    HELP AT A HUGE COST: AN ANALYTICAL STUDY OF HOW DONOR GROUPS MANIPULATE THE WESTERN NEWS MEDIA TO RAISE FUNDS FOR AFRICA.
    (PLASU Journal of Communication Studies, 2017) Taye C. Obateru
    Despite criticisms, over the years, of the negative manner in which the African continent is portrayed in the Western news media, evidence abound that the situation remains largely the same. The Western media have remained consistent in presenting the African continent as a 'jungle' synonymous with poverty, disaster, conflict and everything negative. Positive developments such as improvement in social and economic conditions, innovations, etc. are deliberately ignored or downplayed to sustain the negative narrative. Playing a key role in promoting and sustaining the negative depiction of Africa by the Western news media are some Westernbased non-governmental humanitarian agencies who employ 'compassion' as a strategy for attracting donations to 'assist' Africa. They exaggerate disasters and other happenings in Africa using the Western media because, in their view, donors in their countries and elsewhere would not be moved unless a grave picture was nainted. This paper analyses the situation which has resulted in continued portrayal of Africa in negative light by the Western news media and the sustained tendency to deliberately ignore or downplay positive developments. It employs the media framing model to explain how the Western news media continue to portray Africa to perpetuate the situation. The paper argues that unless the humanitarian organisations in the West desist from their strategy of employing empathy to attract donations for their activities in Africa and Africans seize the initiative by propagating positive achievements on the continent, objective and unbiased reportage of the continent by the Western news media might remain a mirage.
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    Assessing the Impact of social media on Mainstream Media: A Study of Jay FM 101.9 Jos
    (Jos Journal of Media and Communication Studies, 2025-09) Wunuke, Danjuma; Mammoh, Buetsen Maurice; Ashiekpe, James Aondowase
    This study investigates the impact of social media on mainstream broadcasting, using Jay FM 101.9 Jos as a case study. The primary objective is to examine how social media platforms have influenced audience engagement practices and the station's overall business model. A survey research design was employed, utilizing an online questionnaire administered to all 42 staff members of Jay FM 101.9, who constituted the study population. Data were analyzed using descriptive statistics, including frequency distributions and percentage tables. Findings reveal that social media has significantly reshaped audience interaction, content dissemination, and feedback mechanisms, leading to both challenges and opportunities for traditional broadcast operations. The study concludes that while social media has partially contributed to the station's business sustainability, its integration remains limited by resource constraints and strategic adaptation. Therefore, the study recommends the development of diversified digital business models to strengthen operational efficiency and ensure long-term competitiveness within Nigeria's evolving media landscape.
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    Assessment of the Influence of Broadcast Media Decision-Making Determinants on News Content Selection and Public Opinion Formation in Nigeria
    (Journal of Contempolary Communication, 2014-05) Ugande, Gabriel Bundekaan; Ashiekpe, James Aondowase
    The paper assessed the influence of broadcast media decision-making determinants on news content selection and public opinion formation in Nigeria. This was aimed at ascertaining the salient factors that influence and shape broadcast news content in Nigeria besides the journalistic criteria, finding out the reasons permeating the influence of the factors during the news selection process, and how such influences affect Nigerians' perceptions of the broadcast media and opinion regarding issues reported as well as influence of such perception on public opinion formation and democratic participation in Nigeria. Survey was employed as the research methodology with questionnaire as the instrument. The findings show that ownership interest, organizational orientation, personal biases of the reporters, commercial interests of the stations, sensitivity to the culture of media audiences, relationship with news sources, and the event itself are the factors that influence news content selection decision-making other than the journalistic criteria. Further findings reveal that news selection, the broadcast media news content selection decision-making, is a complex process that takes into account an array of factors ranging from partisan affiliation of ownership, business interest of the media organisations, personal interests of reporters, poor remuneration and welfare amongst others, The study also found that as a result of the interplay of the determinants, the audiences have different views of public issues in Nigeria and their opinions regarding the state of affairs also differ Based On the findings, the study concludes that the Nigerian broadcast[ media need re-orientation. As a result. enhanced monitoring and regulation by the NBC amongst others are recommended by rh e study.
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    Traditional Communication systems among the Tiv People of Benue State of Nigeria: Successes, Challenges and Prospects
    (Journal of Media & Communication Studies, 2014-04) Udende Patrick; Ashiekpe James Aondowase; Iorkase Sylvester
    The paper gives an overview of the traditional systems of communication and different modes of information dissemination among the Tiv people of Benue State of Nigeria. Anchored on the Source-Message-Channel- Receiver (S-M-C-R) model, the paper underscores the usefulness of the systems as means of communication. This is predicated on the fact that the Tiv traditional society can better be informed if its traditions and customs are exploited properly and scientifically. The paper asserts that Tiv traditional systems of communication and mechanisms of information dissemination is still relevant and often play a vital role in mobilizing the people especially at the grass root level for social, economic and political empowerment. Contending that the traditional communicators, institutions and symbols are the only source of information in rural areas the paper also tries to impress that these can berevitalized and upgraded for enhanced information flow.